Understanding AntiBeauty's Vision

At the core of AntiBeauty is an audacious mission: To debunk society's conventional notions of beauty, to empower individuals to understand that genuine beauty is inherent, and to emphasise that our self-worth is intrinsic, not dictated by our external appearances or the application of beauty products.

The Influence of Dialectical Behavioural Therapy (DBT)

Our vision draws inspiration from the tenets of Dialectical Behavioural Therapy (DBT). A psychological approach, DBT concentrates on fostering self-acceptance whilst acknowledging the potential for change and personal growth. It's about striking a balance between acceptance and transformation, mirroring AntiBeauty's promotion of the equilibrium between appreciating one's natural beauty and the desire for skincare.

DBT and Beauty: Breaking Down the Connection

DBT is primarily used as a therapeutic method for managing emotional instability, but its core principles have wider applications, particularly in the realm of beauty and self-perception. By promoting self-acceptance and the ability to instigate positive change, DBT encourages a healthier, more balanced self-image.

Reconditioning Mindsets: The Principles of DBT in AntiBeauty's Approach

Two key principles that define DBT have been woven into AntiBeauty's ethos: acceptance and change.

Acceptance

DBT encourages individuals to acknowledge and accept their current situation and feelings without judgment. In the context of AntiBeauty, we champion the acceptance of one's natural, unique beauty. Our mission is to celebrate our inherent beauty, unobscured by societal pressures or unrealistic, photoshopped beauty standards.

Change

While advocating for acceptance, DBT also underscores the necessity of making positive changes. In our approach, we translate this into encouraging the use of skincare not as a means to acquire beauty, but as an act of self-care and a way to preserve and enhance our natural beauty.

Transforming Perspectives: The AntiBeauty Paradigm Shift

Through the integration of DBT principles, AntiBeauty is redefining societal mindsets. We challenge the prevailing narrative that beauty products are a prerequisite for beauty. Instead, we affirm that beauty products should augment the beauty that already resides within us, not manufacture it.

We shift the focus towards nurturing, caring for, and preserving our natural beauty, rather than transforming ourselves to fit into a mould. Our skincare products are crafted to support your skin's health, allowing it to reflect your inner beauty more vividly.

Challenging Societal Norms: The True Meaning of Beauty

Incorporating DBT principles, AntiBeauty invites individuals to question societal norms and consider what beauty truly means. We reject the idea that beauty is defined solely by appearance and advocate for a more inclusive understanding of beauty—one that recognises our inherent worth and uniqueness.

Embracing the Journey, Not Just the Destination

DBT teaches us to focus on the journey, not just the destination—a concept that’s perfectly aligned with our philosophy. We don’t believe in quick fixes or overnight transformations. Instead, we encourage you to embrace the journey of self-care, understanding that every step taken is a celebration of your inner beauty.

Why AntiBeauty Exists: The Inspiring Journey of our Founder, Benjamyn Gardner

In understanding the essence of AntiBeauty, it's crucial to comprehend the inspiring journey of our founder, Benjamyn Gardner. Facing personal battles with ADHD, CPTSD, Anxiety, and Depression, Benjamyn sought solace and healing through Dialectical Behavioural Therapy (DBT). It was DBT that ushered him into a transformative journey, allowing him to truly fall in love with himself, embrace his worth, and recognise his inherent beauty.

This personal transformation ignited a burning desire within Benjamyn to help others on their journey to self-acceptance. He realised the significant role self-worth plays in our lives and how societal standards and pressures can often blur our perception of our inherent beauty. Thus, AntiBeauty was born. It stands as a testament to his journey, a beacon of hope for others to embrace their authentic beauty, and a rebellion against unrealistic beauty standards.

The AntiBeauty Revolution: You Are Enough

AntiBeauty is more than just skincare. It's a way of life, a mindset shift, a new you!